Free tool · Profit Factory HQ
Find out where your business still depends on you.
The Business Heat Map scores every engine in your business on People and Systems. In about 10 minutes you'll see, in red through green, what to delegate and systemize next.
How it works
Three steps to a clear picture
1
Create your free HQ account
Enter your name, email and business. We email you a secure link to set your password.
2
Score each engine
For every engine, rate People and Systems from 0 to 3, and name the owner and the next action.
3
See your heat
Red and orange show where the business still runs through you. That's your delegation and systems list.
The three engine rooms
Every business runs on the same three engine rooms.
Acquisition
Getting customers and making promises to them. Getting the attention of your target market, and being the obvious option when they're ready to buy.
Fulfillment
Delivering for customers and keeping your promises. A flawless customer journey where expectations are clearly set, regularly reminded and effectively met.
Mothership
Everything back-office: finance, HR and legal. The cash to operate and grow, meaningful profit, risk management, and team culture and alignment.
The scoring
Two scores per engine: People and Systems.
People: willing and able. Willing means motivated, bought in and committed. Able means trained, with the skills and the workflow.
Systems: workflow systems (step-by-step order, 360 Delegations, SOPs, checklists) and technology systems (the right tools, folders, templates and AI agents).
| 3 | Exceptionally good |
| 2 | Present but mediocre |
| 1 | Weak, missing or neglected |
| 0 | Don't know how |
Frequently asked questions
Is the Business Heat Map really free?
Yes. You get a free Profit Factory HQ account with access to the Heat Map. No credit card is needed.
How long does it take?
About 10 minutes for a first pass. Your Heat Map saves in HQ, so you can come back and update it as your team and systems improve.
What do the scores mean?
Each engine gets two scores from 0 to 3, one for People and one for Systems. 0 means don't know how, 1 means weak, missing or neglected, 2 means present but mediocre, and 3 means exceptionally good. Low scores show where the business still depends on you.
What are People and Systems?
People means the person running the engine is willing (motivated, bought in, committed) and able (trained, knows the skills and the workflow). Systems means workflow systems like step-by-step SOPs, 360 Delegations and checklists, plus technology systems like the right tools, folders, templates and AI agents.
What are the three engine rooms?
Acquisition is getting customers and making promises to them. Fulfillment is delivering for customers and keeping those promises. Mothership is everything back-office: finance, HR and legal, plus cash, profit, risk management and team culture.
Who sees my answers?
Your Heat Map lives in your own private Profit Factory HQ account. Profit Factory advisors can see it so they can help if you ask. We never sell your data. See our Privacy Policy.
Ready to see your heat?
It takes about 10 minutes and it's free.